“AvonTáOn at BBB22” was an innovative real-time marketing strategy created to activate AVON’s sponsorship of Big Brother Brasil 22. I was responsible for developing and rolling out timely content for the brand’s social channels, combining motion design and art direction. In a fast-paced environment like Big Brother Brasil, our team stood out by creating relevant and engaging materials in real time, always aligned with the context of the show and the audience profile. We produced animations and visual elements that captured viewers’ attention and reinforced AVON’s presence in a bold and impactful way. This strategic agility allowed us to seize unique social media engagement opportunities, increasing both interaction and campaign reach. The result was a memorable brand experience that strengthened the connection between AVON and its audience.