For Riachuelo Braba, the brand’s Mother’s Day campaign featuring singers Malia and Luísa Sonza, I worked on the art direction and the strategy for both digital and offline media. My focus was to ensure that the message and visual language were fully aligned with the campaign concept, creating an engaging and emotional experience for the audience. The rollout followed an integrated approach, combining digital presence with impactful printed materials to reach a broad audience. The partnership with Malia and Luísa Sonza was key to creating strong identification and making the campaign even more relevant and memorable.